Proudly based in Dallas, Texas Audacity Theatre Lab is a platform for the imaginations of a collective of individual theatre artists. The artists of ATL are empowered to use the company as an outlet for the creation of new theatre projects, be they bold re-imaginings of existing works or the incubation and exploration of completely original works for the stage.
Sunday, January 15, 2017
Clay Mabbitt's Big List of Theatre Marketing Tactics
While working in the professional marketing world in 2010, Clay volunteered to promote a show he was appearing in at a small theatre in Indiana. During that process he realized many of the marketing tools and tactics that are commonplace in a more “corporate” environment are either unknown or misunderstood in many small theatres. The week after that first show closed he began work on SoldOutRun where he has since accumulated years worth of blog posts and podcast episodes about what he’s learned in the process of translating his experience in the marketing world into the world of theatre.
He has compiled a "big list of theatre marketing tactics" on his website. It has some great nuggets of gold...
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